| Time | Session | Detail |
| 08.30 | Registration | The Ballroom Hall |
| 09.10 | Introductory remarks | Ajax Scott, Publisher, Music Week |
| 09.20 | Brands and music - the view from the street | Steve Evans, Entertainment Media Research |
| 09.45 | Victory and defeat - how to find your dream partner | Dan Jackson, Author |
| 09.55 | The Secret of a successful marriage | Panel session |
| 10.25 | Coffee | The Empire Room |
| 10.55 | The artist is the brand | Panel session |
| 11.30 | Noughts and ones - the new digital gold rush | Panel session |
| 12.05 | The pop star and the mobile firm - Robbie Williams and T-Mobile | Case study |
| 12.35 | Lunch | The Empire Room |
| 14.00 | Living on the Coke side of life - Coca-Cola and Wieden & Kennedy | Case study |
| 14.30 | It's all about the show | Panel session |
| 15.00 | 24 hours of beer and music - Channel 4 and Carling | Case study |
| 15.35 | Coffee break | Ballroom Hall |
| 15.50 | Ditching the 30 second model | Panel session |
| 16.20 | Sealing the club connection | Presentation |
| 16.55 | Keynote Address | Lou Pearlman |
| 17.30 | Closing remarks | Martin Talbot, Editor, Music Week |
| 17.45 | Evening reception | The Automatic, Richard Hawley, The Young Knives, MC'd by Rob Da Bank |
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